PRIVACY NOTICE

PRIVACY NOTICE (FOR APPLICATION)

This privacy notice for Infinite Stardust Limited (‘we’, ‘us’, or ‘our’), describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our desktop software application (‘App’), specifically the Alembic desktop application.

Please Note: This policy applies solely to the use of the Desktop Application. For privacy practices regarding our marketing website (alembic.tools), please refer to our Privacy Policy (for Website).

Our Local-First Philosophy: Unlike web-based services, our App is architected on a Local-First principle. This means your media assets (videos, images, sounds, etc) are processed locally on your device’s hardware. We DO NOT upload, view, or store your content on our servers.

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@alembic.tools.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? We process minimal personal information. We primarily process data to validate your software license and, if you opt-in, to collect anonymous crash reports. We DO NOT process the content of your files (videos, images, etc). Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect information from third parties for the App, with the exception of payment confirmation status from our payment processors (e.g., Lemon Squeezy/Stripe) to activate your license.

How do we process your information? We process your information to provide functionality (licensing), improve the App (bug fixes), and comply with the law. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which types of parties do we share personal information? We share information only in strictly necessary situations, such as license validation or, if enabled by you, cloud-based AI processing. We do not sell your data. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have organisational and technical processes in place. Furthermore, by design, your sensitive content remains on your local device. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is contacting us via email at privacy@alembic.tools. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
9. DO WE COLLECT INFORMATION FROM MINORS?
10. WHAT ARE YOUR PRIVACY RIGHTS?
11. CONTROLS FOR DO-NOT-TRACK FEATURES
12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
13. DO WE MAKE UPDATES TO THIS NOTICE?
14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us strictly for licensing and support purposes.

We collect personal information that you voluntarily provide to us when you purchase a license, activate the App, or contact us for support.

Personal Information Provided by You. The personal information we collect may include the following:

• email addresses (for license activation and support)
• license keys
• device identifiers (hashed/anonymised for license binding)

Content Data (User Files). The App processes your videos, images, and audio files. This processing happens locally on your device. We do not collect, upload, or have access to your content or the metadata associated with your files.

Sensitive Information. We do not process sensitive information.

Payment Data. We do not store credit card details. All payment data is handled by our Merchant of Record (e.g., Lemon Squeezy, Stripe). We only receive a confirmation of purchase and the associated license key/email.

Information automatically collected (Telemetry)

In Short: We collect limited, anonymous technical data only if you explicitly opt-in.

Default State: By default, the App does not collect usage data or crash logs.

Opt-In Telemetry: If (and only if) you explicitly consent via the App settings to share diagnostic data, we may automatically collect certain technical information to help us fix bugs and improve performance. This information does not reveal your specific identity (like your name or contact information).

The information we may collect includes:

• Log and Diagnostic Data. Crash reports (stack traces), error codes, and performance metrics (e.g., ‘Export failed: Error 404’).
• Device Data. Operating system version (e.g., macOS 14.2), App version, and hardware specifications (e.g., Apple Silicon M1/M2). We configure our diagnostic tools to discard IP addresses or anonymise them immediately upon receipt.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to validate your license, provide support, and improve the App.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and license validation. We process your email and device ID to verify that your license key is valid and to prevent piracy.
• To deliver and facilitate delivery of services to the user. We process your data to enable the functionality of the App on your specific device.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the App.
• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
• To identify usage trends (Anonymised). If you have opted into telemetry, we process anonymous data to understand which features are used most frequently to guide future development.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases:

• Performance of a Contract. We process your license data (email, license key) because it is necessary to fulfil our contractual obligations to provide you with the licensed software.
• Consent. We rely on your explicit consent for processing Telemetry Data (crash logs). You can withdraw your consent at any time via the App settings.
• Legitimate Interests. We may process your information (such as device IDs for license binding) when we believe it is reasonably necessary to achieve our legitimate business interests, such as preventing software piracy and fraud.
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations (e.g., tax and accounting laws).

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We share information only with essential infrastructure providers required to run the App.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors who perform services for us or on our behalf. We have contracts in place with our third parties, which are designed to help safeguard your personal information.

The categories of third parties we may share personal information with are as follows:

• Payment & Licensing Processors: (e.g., Lemon Squeezy, Stripe) To validate your purchase.
• Performance Monitoring Tools: (e.g., Sentry, TelemetryDeck) Only if you opt-in to telemetry.
• Cloud AI Providers: (e.g., OpenAI, AWS) Only if you use specific Cloud-Based AI features (see Section 6).

We DO NOT share your data with Ad Networks, Social Networks, or Affiliate Marketing Programs via the App.

5. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?

In Short: The App does not use cookies. We use limited technical telemetry only with your consent.

Unlike our Website, the Desktop App does not use “Cookies” or web beacons.

We do not track your browsing history or your usage of other applications. Any tracking technology used within the App (such as crash reporting) is strictly for diagnostic purposes, is disabled by default, and does not track you across the internet.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We prioritise on-device AI. Data only leaves your device if you explicitly use Cloud-Based features.

Types of AI Technologies We Use

To balance performance with privacy, we employ two types of AI processing:

• On-Device AI (Local Processing): By default, our AI features are designed to run locally on your device. When operating in this mode, your input (e.g., videos, images, text) and the generated output are processed entirely by your device’s hardware. This data is not transmitted to, nor stored on, our servers or any third-party servers.
• Cloud-Based AI (Third-Party Processing): Certain advanced features may require processing power or models that exceed local capabilities. We will clearly indicate within the App when a feature utilises Cloud-Based AI.

Use of Third-Party AI Service Providers

Solely in instances where you utilise features powered by Cloud-Based AI, we may provide services through third-party service providers (‘AI Service Providers’), such as OpenAI, Anthropic, or Amazon Web Services (AWS).

If (and only if) you engage with these specific Cloud-Based AI features, your input, output, and personal information may be shared with and processed by these AI Service Providers. We ensure that these providers are contractually obligated to protect your data and, where possible, we opt-out of data training policies.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep license records as long as you are a customer. Diagnostic data is retained for a limited period.

• License Data: We retain your email and license details for as long as your license is active and valid, and for a period required by tax laws (usually 6-7 years) for accounting purposes.
• Diagnostic Data: If you opt-in to telemetry, anonymous crash logs are typically retained for 90 days before being automatically deleted.
• User Content: We DO NOT possess or retain your user content (videos/files) at any time.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: Our Local-First architecture is our primary security measure.

We have implemented appropriate and reasonable technical and organisational security measures. However, the most significant security measure is our architecture: because your files are processed locally, they are not exposed to cloud-based breaches associated with our servers.

For the limited data we do process (license keys, email), we use encryption in transit (TLS/SSL) and at rest.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the license and take reasonable measures to promptly delete such data from our records.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You have rights to access and control your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability.

Withdrawing your consent: If we are relying on your consent to process your personal information (e.g., for Telemetry), you have the right to withdraw your consent at any time. You can do this immediately by navigating to the Settings menu within the App and disabling the “Share Analytics/Crash Reports” option.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers include a Do-Not-Track (‘DNT’) feature. Since our App is desktop software and not a web browser, DNT signals are not directly applicable. However, we adhere to the spirit of DNT by ensuring that no usage tracking occurs unless you explicitly opt-in.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California or other US states with privacy laws, you have specific rights.

Notice for California Residents (CCPA/CPRA)

Unlike many online services, our App collects minimal data. Below is a summary of the categories of personal information we have collected in the past twelve (12) months:

Category	Collected?	Context
A. Identifiers	YES	Email address, License Key, IP Address (processed briefly for license validation).
B. Personal information as defined in the California Customer Records statute	YES	Name and payment confirmation details (via payment provider).
C. Protected classification characteristics	NO	We do not collect gender, race, etc.
D. Commercial information	YES	Records of products purchased (License type).
E. Biometric information	NO	We do not collect biometric data.
F. Internet or other similar network activity	NO	We do not track browsing history or search history. (Exceptions: strictly internal crash logs if opted-in).
G. Geolocation data	NO	We do not track precise geolocation.
H. Audio, electronic, sensory data	NO	We do not access or record your camera/mic unless you use the App to do so locally. We do not receive this data.
I. Professional or employment-related information	NO	We do not collect this data.
J. Education information	NO	We do not collect this data.
K. Inferences drawn from other personal information	NO	We do not create profiles or inferences about you.
L. Sensitive personal Information	NO

No Sale of Personal Information: We DO NOT sell your personal information. We have not sold any personal information in the past 12 months.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Verification: Upon receiving a request to exercise your rights (e.g., to delete your email from our records), we will verify your identity using your email address and license key.

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date at the top of this privacy notice. We encourage you to review this privacy notice frequently.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at privacy@alembic.tools or contact us by post at:

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please visit: privacy@alembic.tools.

PRIVACY POLICY (FOR WEBSITE)

This privacy notice for Infinite Stardust Limited (‘we’, ‘us’, or ‘our’), describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our website (‘Website’), located at https://alembic.tools.

IMPORTANT NOTICE: Website vs. Application This Privacy Notice applies solely to your browsing activity on our marketing website.

• The website uses standard web technologies (Cookies, Analytics) to improve our marketing.
• The Alembic Desktop Application is different. It operates on a Local-First principle and does not track your content. For the privacy practices regarding the software itself, please refer to the Privacy Notice (For Application).

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Website. If you still have any questions or concerns, please contact us at privacy@alembic.tools.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit our Website, we process minimal data such as IP addresses and cookies for analytics. If you sign up for a newsletter or purchase a license, we process your email address.

Do we process any sensitive personal information? We do not process sensitive personal information.

How do we process your information? We use website data to analyse traffic (e.g., “How many visitors came from Twitter?”) and to maintain site security.

In what situations and with which types of parties do we share personal information? We share data with our payment processor (Lemon Squeezy) to facilitate your purchase, and with analytics providers (Google, Microsoft) to understand website performance.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us via email at privacy@alembic.tools. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
9. DO WE COLLECT INFORMATION FROM MINORS?
10. WHAT ARE YOUR PRIVACY RIGHTS?
11. CONTROLS FOR DO-NOT-TRACK FEATURES
12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
13. DO WE MAKE UPDATES TO THIS NOTICE?
14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products, when you participate in activities on the Website, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include the following:

• email addresses
• names (if provided during support or purchase)
• transaction history (related to license purchases)

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Lemon Squeezy. You may find their privacy notice link(s) here: https://www.lemonsqueezy.com/privacy.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: https://alembic.tools/legal/cookie/.

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Website.
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Website.
• Location Data. We may infer your approximate location (e.g., country or city level) based on your IP address to calculate applicable VAT/Sales Tax and to analyse regional interest in our product. We do not use GPS to collect precise location data.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate license delivery. We process your email to send you the license key after purchase.
• To respond to user inquiries/offer support to users.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To identify usage trends. We may process information about how you use our Website to better understand how they are being used so we can improve them (e.g., identifying which pages are most popular).
• To determine the effectiveness of our marketing and promotional campaigns.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

• Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
• Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
• Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
  • Send users information about special offers and discounts on our products and services
  • Develop and display personalised and relevant advertising content for our users
  • Analyse how our Services are used so we can improve them to engage and retain users
  • Support our marketing activities
  • Diagnose problems and/or prevent fraudulent activities
  • Understand how our users use our products and services so we can improve user experience
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties’) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

The categories of third parties we may share personal information with are as follows:

• Affiliate Marketing Programs
• Cloud Computing Services
• Communication & Collaboration Tools
• Data Analytics Services
• Data Storage Service Providers
• Order Fulfilment Service Providers
• Payment Processors
• Performance Monitoring Tools
• Sales & Marketing Tools

We also may need to share your personal information in standard business situations such as Business Transfers (mergers/acquisitions) or to comply with Legal Obligations.

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with, our Services.

The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link towards a third-party website, service, or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from the Services. You should review the policies of such third parties and contact them directly to respond to your questions.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

To the extent these online tracking technologies are deemed to be a ‘sale’/‘sharing’ (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section ‘DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?’

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://alembic.tools/legal/cookie/.

Google Analytics

We may share your information with Google Analytics to track and analyse the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Data Privacy and Security.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.

• Transaction Data: We retain data related to purchases (email, license key) for as long as required by tax and accounting laws (typically 6-7 years).
• Analytics Data: User-level data in Google Analytics/Clarity is retained according to their standard retention periods (typically 14 months) before being automatically deleted.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. For example, our website uses HTTPS encryption, and we do not store sensitive payment credentials on our own servers.

9. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18.

10. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You have rights to allow you greater access to and control over your personal information.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws, including the right to request access, rectification, erasure, or restriction of your personal information.

Opting out of marketing: You can unsubscribe from our marketing emails at any time by clicking on the unsubscribe link in the emails that we send.

Cookies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers include a Do-Not-Track (‘DNT’) feature. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California or other US states with privacy laws, you have specific rights.

Categories of Personal Information We Collect

We have collected the following categories of personal information in the past twelve (12) months:

Category	Collected?	Context
A. Identifiers	YES	Email address, IP Address, Cookies.
B. Personal information as defined in the California Customer Records statute	YES	Name and contact info (if provided during purchase).
C. Protected classification characteristics under state or federal law	NO
D. Commercial information	YES	Purchase history (via Lemon Squeezy).
E. Biometric information	NO
F. Internet or other similar network activity	YES	Interactions with our website (via Analytics).
G. Geolocation data	YES	Approximate location (City/Country) inferred from IP.
H. Audio, electronic, sensory, or similar information	NO
I. Professional or employment-related information	NO
J. Education information	NO
K. Inferences drawn from other personal information	NO
L. Sensitive personal Information	NO

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Services and to respond to your inquiries.

We will use and retain the collected personal information as needed to provide the Services or for:

• Category A - As long as your license is active and valid, and for a period required by tax laws (usually 6-7 years) for accounting purposes.
• Category B - As long as your license is active and valid, and for a period required by tax laws (usually 6-7 years) for accounting purposes.
• Category D - As long as your license is active and valid, and for a period required by tax laws (usually 6-7 years) for accounting purposes.
• Category F - 6 months.
• Category G - 6 months.

Sources of Personal Information

Learn more about the sources of personal information we collect in ‘WHAT INFORMATION DO WE COLLECT?‘

How We Use and Share Personal Information

Learn about how we use your personal information in the section, ‘HOW DO WE PROCESS YOUR INFORMATION?’

We collect and share your personal information through:

• Targeting cookies/Marketing cookies
• Social media cookies
• Beacons/Pixels/Tags

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, ‘WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?’

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be ‘selling’ of your personal information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under ‘WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?‘

Your Rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (‘profiling’)

Depending upon the state where you live, you may also have the following rights:

• Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California’s and Delaware’s privacy law)
• Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Oregon’s privacy law)
• Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California’s privacy law)
• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law)

How to Exercise Your Rights

To exercise these rights, you can contact us by emailing us at privacy@alembic.tool, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with applicable laws.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorised agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@alembic.tools. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California ‘Shine The Light’ Law

California Civil Code Section 1798.83, also known as the ‘Shine The Light’ law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?‘

13. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date at the top of this privacy notice. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at privacy@alembic.tools or contact us by post at:

Infinite Stardust Limited71-75 Shelton Street, Covent GardenLondon WC2H 9JQUnited Kingdom

15. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: privacy@alembic.tools.